1. General Provisions
1.1. This Privacy Policy defines the procedure for processing and protecting the data of visitors to the website Hoopoelab.com (hereinafter — the "Site").
1.2. The Site Owner (Data Controller) is the administration of Hoopoelab.com. For any questions, you can contact us via email: talab@hoopoelab.com.
1.3. This Policy is based on internationally recognized principles of data protection and complies with applicable data protection laws, including the principles of the General Data Protection Regulation (GDPR) where applicable.
1.4. The processing of personal data is based on the following principles:
- lawfulness and fairness;
- processing limited to specific, predetermined purposes;
- prohibition of processing data excessive to the stated purposes;
- ensuring accuracy, sufficiency, and relevance of data.
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2. What Data We Process
2.1. The Site does not collect or process the following data: full name, email address, phone number, residential address, passport details, bank card data, or any other information that could directly identify an individual.
2.2. Using the Yandex.Metrica service (https://metrika.yandex.ru), we process the following **anonymized technical data**:
- IP address (truncated and anonymized);
- browser type and version;
- operating system type;
- device information (model, screen resolution);
- date and time of Site visit;
- pages viewed and actions on the Site (clicks, mouse movements, page scrolling, time spent on page);
- traffic source (search engine, direct link, referrer website);
- cookie identifiers assigned by Yandex.Metrica.
2.3. The web server automatically records technical logs of requests containing: IP address, date and time of the request, requested URL, HTTP response code, data transfer volume, and browser/operating system information (User-Agent). This data is used exclusively to ensure the Site's functionality and security.
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3. Purposes of Data Processing
3.1. Data processing is carried out for the following purposes:
- analyzing Site traffic and user behavior;
- analyzing inactive areas on Site pages (where users click less frequently or pause);
- analyzing the relevance of published articles and the demand for topics;
- improving user experience and the quality of Site content;
- ensuring information security and stable Site operation;
- identifying and fixing technical errors.
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4. Legal Basis for Processing
4.1. Data processing is carried out on the following legal bases:
- user consent — you give your consent by actively clicking the consent button in the cookie banner when you first visit the Site;
- legitimate interest in statistical and research purposes — data is anonymized and used solely to improve the Site and its content.
4.2. By clicking "Accept" or "Continue" in the consent banner, or by continuing to use the Site after the banner appears, you freely give your consent to the processing of your data as described in this Policy.
4.3. You may withdraw your consent at any time:
- through your browser settings (blocking or deleting cookies);
- via the Yandex.Metrica opt-out tool: https://yandex.com/support/metrica/general/opt-out.html;
- by sending a written notice to the Operator's email address: talab@hoopoelab.com.
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5. Processing Conditions
5.1. Data processing is carried out automatically using the Yandex.Metrica service.
5.2. Data collected by Yandex.Metrica is stored on servers of Yandex LLC, located within the territory of the Russian Federation.
5.3. The Operator does not:
- transfer personal data to third parties (except Yandex LLC as a data processor under a processing agreement);
- carry out cross-border transfer of personal data;
- distribute or publish personal data.
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6. Data Security Measures
6.1. The Operator takes the following measures to ensure data security:
- use of the secure HTTPS protocol (SSL certificate) to encrypt transmitted data;
- storage of data on servers located in the Russian Federation;
- anonymization of IP addresses before transfer to Yandex.Metrica;
- restricted access to analytical data (personal account protected by password);
- use of antivirus and other security tools on the Operator's workstations;
- regular updates of Site and server software;
- ensuring the Operator is familiar with data protection requirements.
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7. Retention Periods
7.1. Data is processed until the purposes listed in Section 3 of this Policy are achieved, or until the user withdraws consent.
7.2. Upon expiration of retention periods or withdrawal of consent, data is destroyed.
7.3. Webvisor recordings in Yandex.Metrica are stored for 14 days (the period set by the service), after which they are automatically deleted.
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8. User Rights
8.1. You have the right to:
- receive information about the data being processed;
- withdraw your consent to processing;
- request the blocking or deletion of your data;
- lodge a complaint with the supervisory authority in your country of residence.
8.2. To exercise your rights, you may contact the Operator via email: **talab@hoopoelab.com**.
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9. Contact Information
For any questions regarding the processing of personal data, you can contact us at:
talab@hoopoelab.com
Last Updated: June 29, 2026